Portfolio

Throughout my 10 year career, I’ve worked within countless sectors and projects including government tenders for an offshore helicopter company and social copy for a luxury handbag brand. Sadly, I had to sign NDAs for most of the juicy ones. But, here are a couple that I can share with you…

I worked with TIME Magazine and Audi to create 5 articles exploring their latest concept car trilogy unveiled in 2021 & 2022. I crafted these articles from press releases and interviews to create engaging pieces of content designed to fit seamlessly into the pages of TIME Magazine.

Click on each image to read more.

I have been working with iconic TIME Magazine since October 2020, creating copy for their Subscriptions communications. Working within set briefs such as TIME Person Of The Year, Christmas, End of Year Sale, Presidents’ Day, I create taglines for the campaigns which the designers then use as the basis for their creative. This is a yearly contract covering Q1, Q2, Q3 and Q4.

Over a 6 month period, I worked with TIME Magazine and Singapore Tourism Board to craft six articles exploring Singapore and its sustainability efforts. An incredibly complex project, I interviewed a plethora of Singaporean experts and conducted intense research to deliver content that would connect with readers, educate, and inspire new visitors to visit this beautiful city-state.

You can read all six articles here

TIME Magazine asked me to write an article in partnership with the Department of Business & Trade highlighting the thriving creative sector in the UK. For this piece, I interviewed leading creative companies and conducted research to illustrate the financial effects of creative businesses in the UK and how they are boosting the economy.

You can read the article here

A partnership between TIME Magazine and iconic Champagne house Veuve Clicquot, I interviewed the 2023’s Bold Women Award winners to learn more about being entrepreneurs, navigating the world of business and what winning means to them. I conducted three interviews over video calls and crafted an article that celebrates Veuve Clicquot and their worthy winners.

You can read the article here

TIME and American Family Insurance joined forces to commemorate the 60th anniversary of the March on Washington for Jobs and Freedom. Accompanying a video of an intimate dinner, I created impactful copy to drive home the message that the world needs dreamers.

You can find out more here

When TIME and American Family Insurance named their second Dreamer Of The Year, TIME reached out to me to write an article on the 2023 winner, Syd Kitson, to accompany a video. Sifting through lengthy transcripts, I handpicked the most important parts of Syd’s story to craft an article that took the reader through his personal journey and why he won this coveted award.

Read the full article here.

TIME and KIA worked together on The Road To Tomorrow, showcasing the worthy causes KIA donate to as part of their community programme. Using transcript documents sourced from audio files, TIME asked me to tell each story in a 500 word article to accompany a video. Unfortunately, the final copy was reduced to 250 words, however the power of each individual still shines through.

Read it here.